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Reflections: 60 Years of Medicine Today

Kim Oates, Peter A. Castaldi, Audra Barclay, JUDY PASSLOW
OPEN ACCESS

Audra BarclayThere and back again

Audra Barclay

MB BS, BSc(Med)
Around 15 years ago, I started my medical publishing journey at Medicine Today as an assistant editor and medical writer. I recall attending the job interview with a mock-up newsbite about a dog who could detect when their owner was hypoglycaemic.

(News)Bite, dog – get it? I was trained editorially at Medicine Today by the best; but even they didn’t attempt to work on my sense of humour.

I left Medicine Today to pursue my interests in medical education, data and digital communication and now, 10 years later, I have returned with fresh eyes. Last year when I rejoined the team, what struck me first was the high quality of the journal. I have also had the opportunity to speak regularly with our GP readers at conferences and during phone queries; they almost invariably say Medicine Today is their ‘favourite’ medical journal. I have been contemplating why this is; here are my top three reasons:

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  • The authors. We find exceptional authors with significant clinical experience or expertise in the topic. Unlike many publications, we don’t accept students or junior medical officers, even as coauthors, out of respect for our qualified GP audience who are specialists in their own right.
  • The reviewers. Usually three specialists, including a GP, review our articles, a contribution that is valued by many of our authors who ask us to thank the reviewers for their input.
  • The staff. The team has an exceptional level of editorial expertise to make any article easy to read and pertinent information easy to find.

What’s new since I left 10 years ago? The sister journals – Cardiology Today, Endocrinology Today, Pain Management Today and Respiratory Medicine Today, published online and in print – provide more in-depth content on bread and butter GP topics and allow specialists to see what their peers are recommending.

What next? Digital media allow more immediate access to information. So we are trialling providing cutting edge conference information through the eyes of Australian clinicians in one- to two-minute video highlights online and in print. We are starting this month by covering the European Society of Cardiology Congress in Barcelona, the largest cardiology meeting of the year to be attended by more than 35,000 delegates. View our coverage here >>

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It’s an exciting time to be part of a leading medical publication that is committed to staying relevant and keeping its readers up to date. Stay tuned...

Dr Barclay is the Editor of Medicine Today.

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